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EVANS ENCAUSTICS — Marketing

Reading About Art - by Joanne Mattera

Posted by Hylla Evans on

Keep yourself informed and aware of the larger art world and choose your own writing approach to reflect how you fit into that world. Joanne's guidelines here will prove invaluable. - H.E.

As an ongoing project, read about art in various literary forms:


. First-person comments: See how artists let you into their work via statements or interviews.


. Reviews: Critics write objectively and, by...

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Ten Tips for Writing a Clear Artist Statement - By Joanne Mattera

Posted by Hylla Evans on

1. Start with good work.


2. Write about it in plain English, in your own voice.


3. Keep it brief, a couple or three short paragraphs (about 150 words) to answer these questions:


4. What is your work about? (i.e. What themes or ideas are you addressing?)


5. Why are you doing it? (i.e. Where is it coming from within you? How does it relate to what’s going on in contemporary art?)


6. How are you doing...

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